Three Minute Roasts?
Seems impossible, doesn’t it? In this article by Michael Sivetz from 1988, he discusses the pros and cons of a very fast roast in the industrial-sized fluid bed roasters, such as the ones from Neuhaus-Neotec (which were based on the Sivetz U.S. Patent.) Of course, time is money, and just imagine how many kgs you […]
The Whistleblower
There were few things that irritated Michael Sivetz more than the misleading claims of “freshness” and “quality” made by the major coffee corporations in the ’50s and ’60s. After more than a decade working in the industry, he made the brazen choice to reveal what he observed and educate the public through the publishing of […]